Top 10 Small Business Marketing Strategies in 2018
Business Marketing Strategies – The success of your small business is subject to your marketing. Marketing covers everything that goes into getting and retaining customers. Once you have solved this challenge, you have overcome the main obstacle to running and maintaining a profitable business.
For small business owners, laying out solutions in a marketing plan helps. You can easily schedule, evaluate, and measure your tactics with a marketing plan. Include your sales goals, a description of your target customers, and the marketing strategies to reach these goals and find these customers.
If you’re starting with a marketing plan for your small business, here are a few tutorials that can walk you through the process:
Table of Contents
The top Marketing Strategies for your Small Business
Business Marketing Strategies-
The succeeding marketing strategies are ideal for small businesses‘ typical range and goals. Now is a list of small business marketing strategies that work:
1. Email Marketing
Email marketing involves collecting emails from customers and prospects, sending them regular emails, and getting them to open those emails or click on the links in them.
This strategy is proper for small businesses because of the minimal cost — you usually only need to pay for email marketing software — then the high returns. Email marketing is the approach that delivers one of the highest returns on investment (ROI), even more than social networks and direct mail. Since email works best when you have a small following, it’s preferable to nurture relationships with customers and prospects, convert leads to sales, cultivate repeat customers, and increase sales.
2. Content Marketing
Unlike promoting your products and services directly, content marketing aims to reach your target audience through information and entertainment. The idea is that after this content engages your target audience, they find out about your business as a result. The content you use may come in one of the following formats:
- practical cases
For businesses, blogging means regularly posting new information on your blog or website. While blogging is technically part of content marketing, it often requires a different plan since it’s a recurring project. Blogs need to be updated regularly, just like whitepapers, case studies, or your “About Us” page.
Since you regularly post new content on your blog, it’s usually better for building brand awareness, recall, and loyalty. A blog can attract the attention of potential new customers who will be hearing about your business for the first time and remind current prospects and customers of your business. These branding efforts bring in more potential customers. Perhaps because of this, regardless of company size, businesses that blog more tend to get more leads, according to HubSpot research.
4. Social Media Marketing
You use social media marketing by sites like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest to promote your business.
One of the experiments with social media marketing is that it can be challenging to know if it’s working. For example, an Econsultancy study shows that 60 per cent of marketers report difficulty tracking return on investment (ROI). It is because marketers view social media primarily as a driver for brand connection. Although you can include photos, graphics, video, sound, and emojis in your social media posts, it makes it an excellent channel to express your brand values in various ways.
5. Pay Per Click (PPC) Advertising
Pay Per Click advertising is simply a form of advertising where you pay for the clicks you get on an online advertisement. Typically, these are the ads you see when you type a keyword into a search engine and browse the results. But PPC ads are also present on other websites and even some social networking websites. For example, Google Adwords and Bing Ads exist as two examples of networks that consent businesses to buy PPC ads.
6. Posters and Brochures
Displaying posters or handing out leaflets and flyers is essential for small businesses that need to market to a specific location. Since they usually are displayed and distributed in a particular area. On behalf of small businesses where location matters, flyers and banners should be a critical part of your marketing plan.
One challenge by this approach is that it can be difficult to measure your success. To overcome this, make sure incoming leads from posters and flyers are easy to track. You can include discount codes in the content, or, in the case of brochures, you can even have tear-off paper coupons. That way, you can express if the cost of design, printing, and distribution was worth it.
7. Print Advertising
One of the more traditional marketing methods, print advertising, is simply purchasing advertising space in media such as newspapers, magazines, newsletters, direct mail, or the yellow pages. While these may seem “old school” compared to online marketing strategies, there’s a reason they exist — they still work.
Research shows that print newspapers receive the most attention compared to other media such as short online videos, websites or social networks. One study found that 82 per cent read direct mail, and 49 per cent use print coupons, even among millennial consumers. Given these findings, the impression is still relevant.
8. Recommendation marketing
As the name suggests, referral marketing is about getting referral leads and sales. It could be from your existing customers or other people who know about your business. For example, if you have participated in a “tell a friend” program, where you get a discount or a gift for recommending a product or service to your friends, then you have participated in a referral marketing campaign.
9. Event Marketing
Small businesses, mainly those with a storefront or serving a local community, can also benefit from hosting simple events that appeal to their target audience. This approach is also known as event marketing. The idea is that when creating an event, your target audience will meet in the same space. Now this space, they can buy your products or at least they will notice your brand.
10. Trade Associations
Sometimes, it’s best to find other small businesses and join to strengthen your small business. It could be in the form of cross-promoting both of your products, creating bundles with some of your products, or co-sponsoring an event for your target customers.
Find your likely partners starting with your target audience. In addition to your products, what other developments can they possibly need? List these products, then look for small businesses that offer them.
Small businesses need to find and test different marketing strategies to see which ones work best to attract prospects and increase sales. While you don’t need to use all of the above techniques, you can start by applying from the list what best fits your budget and goals. Then, through the right strategy, your small business can attract leads and sales just like a more significant business would.