Columbus business was not only the discoverer of America but also created a model in which all modern entrepreneurs and business people can recognize themselves and find inspiration.


We have to pay attention to history. Columbus Business.

Columbus Business spent seven years convincing Genoese and Venetian bankers to finance his voyage. When he failed, he sought new sources of financing, first with the Catholic Monarchs. Who let the opportunity pass as they were conquering the Kingdom of Granada, and then with that Portugal.

Despite so many rejections. Columbus kept trying until Queen Isabella of Castile gave him an opportunity after the fall of the Nasrid kingdom.

Columbus business not only managed to convince Isabel, one of the best politicians in history, but also his crew when he rebelled due to a lack of food and water due to an error in his calculations. Contrary to what common sense said, Colón managed to turn around all the obstacles he found.

Rational people are not used to taking these risks. Entrepreneurs, on the other hand. Have made them their profession. The story of Columbus teaches us that the Genoese sailor was the entrepreneur of entrepreneurs and that he shared the same personality traits as other successful entrepreneurs. Understanding his unique personality can help other entrepreneurs better understand their motivations and chart their path to success.

Therefore, we are going to have a conversation about the four lessons we can learn from Christopher Columbus business:


1) Confidence Attracts Money – Columbus Business

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Columbus business had superhuman confidence in raising funds for his company. He was convinced that he could sail to Asia across the Atlantic Ocean when sailors were still hugging the shoreline. While many thought the Earth was flat and a great abyss would be found, Columbus never doubted his ideas. He knew that he could reach Asia.

His tenacity meant that he did not doubt his project even after continuous years of rejections. This same tenacity convinced Queen Isabella the Catholic and King Ferdinand that opening a new route was possible. This route would end Portugal’s monopoly on Asian exploration and allow Spain to obtain new sources of trade.

We cannot forget either that Columbus business also tried it with Portugal. But when your potential investor is not interested in you, it is always a good idea to go to his main competitor.

This same self-confidence helps entrepreneurs raise money. The higher your trust, the more likely you will get better ratings, more funding, win more customers, and ultimately have a more prominent company.

Jesús Pedrero is an entrepreneur fascinated by creativity, innovation, and technology. Jesús told us about his experience when he launched, together with his team. The first electronic money entity for mobile payments in Spain, Momo Pocket. It highlights the importance of trust in the process: “my perception of investing significant amounts in startups is based on two aspects: a project with a global future and, above all, trust in the promoter team.

We all know magnificent projects that have died due to direct causes to the entrepreneurs: lack of commitment. Discussions, lack of leadership, lack of persistence of vision. Too many egos. An investor is not only risking his money by investing in a project, but also part of its prestige.


2) Taking Crazy Risks Achieves the Impossible – Columbus Business

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The great discovery of Christopher Columbus resulted from a mistake. As often happens to many entrepreneurs. The navigator miscalculated the circumference of the Earth, thinking that it was only 18,000 miles. This miscalculation is what later allowed him to find the New World.

The personality of entrepreneurs often shares this trait of underestimating the risks when starting a business. An excess of optimism This trait is what allows us to achieve the impossible. Like Steve Jobs’ “reality distortion field, ” he got his team, partners, and vendors to create disruptive products.

Joaquín Gimeno has been directing, advising, and creating companies for over thirty years: ”I have always taken my failures as a source of knowledge for success. This has permitted me to help others and sometimes exceed my expectations. In addition, I have contribute to the promotion and transformation of companies through people so that, for example, three of them are list on the stock market”.

Gimeno affirms that achieving the impossible in our business context is finding yourself with a work reality, which was not even in the collective imagination: “creating this scenario requires having started from a consistent approach and that, fundamentally, triggers the conviction and emotionality of the people, propitiating a firm dedication to enjoy the journey.” And he continues: “it requires a humble, tenacious and courageous attitude, which leads to agilely generating creative solutions in which risk will always be present, as in life itself; Knowing how to live with it and manage it properly creates the difference to grow as entrepreneurs, but fundamentally, as human beings.”


3) Your Belief in Yourself is Contagious – Columbus Business

Having absolute faith in our vision also defines great leaders. This enabled Columbus to fend off a mutiny and convince them that the birds he had sighted meant that Asia was over the horizon. This case may be one of the first examples in history in which an entrepreneur can keep a company on track despite uncertainties. Nowadays, it is a typical value and character in any entrepreneur.

This conviction in ourselves and the vision of what the world will be like in the next six or six months can make us successful leaders capable of uniting our teams in adversity, leading them to excellence, and attracting new customers.

For the coach and marketing expert Ricardo Hartasánchez, Christopher Columbus is a historical reference: “it is a reality that those who undertake, do so with firm conviction. They agree to be guide by the same limiting beliefs for others. Only, in this case, they are people allied with positivity. Nothing and nobody separates them from their path. In short, they undertake to know that they learn from mistakes and that sooner or later, they will reach their goal. If their technical training is adequate, they will have a powerful ally. They argue. Today everything can be learn. We could call this historical character an influencer of his time”.


4) The Possessors of Technical knowledge Have a Competitive Advantage

The above traits define today’s entrepreneur. However, having a strong personality is not enough to achieve success. In addition, it is essential to have a deep understanding of the technologies and markets that you intend to attack. For example, Christopher Columbus was a navigational genius who understood the trade winds from the west better than anyone. Without this expert knowledge, he would never have been able to get to America.

Entrepreneurs with a technical culture have similar advantages because they have the commitment, knowledge, and passion for achieving their goals. In the technology industry, it is fundamental since there is a new trend practically every day, and a good entrepreneur cannot rely only on their salespeople to achieve success. Instead, the technological leaders will have to determine the promising steps and those to avoid so as not to fail.

Today, the figure of Christopher Columbus is full of contrasts. He may not be that hero we were taught in school when we were little. However, this does not mean that we cannot learn from him. All people have their lights and their shadows. As successful entrepreneurs, one of our secrets is knowing how to separate these elements, which can help us achieve our goals and find inspiration in them.

In the case of Colón, it is clear that his commitment and tenacity with his ideas, extensive technical knowledge, and ability to take risks, even with his own life, give us an essential lesson in how one person is capable of convincing others to achieve business success.