Content Marketing – About, Characteristics, Types, and More
Content Marketing – There are countless marketing strategies to help spread the word about your business. For a model, you can try social media marketing, email marketing, or email marketing. However, in this post, we will talk about content marketing and its characteristics and objectives, how content marketing is used, and how to create valuable content through the best examples of content generation.
So if you want to know everything that content marketing or content marketing can offer you, keep reading.
Table of Contents
What is Content Marketing?
Content marketing is about creating and distributing free and valuable information related to your business and industry. In English, it is known as content marketing and in many Latin American countries, as content marketing.
The main characteristics of Content Marketing are:
The content must be helpful to your users. Therefore, it must be related to the audience’s interests you want to attract. Ex: A travel accessories website can offer tips to optimize the travel budget.
It must be able to spread, preferably in different media and formats. For example, you may have to generate content on your website but promote it through social networks.
It must give rise to being shared. Good should make users want to share and spread the talk about your brand positively.
It should benefit you (subscribers, followers, repeat buyers, new sales, higher value orders, etc.)
What types of Content-Marketing exist?
The most common generation is in text formats, such as blogs or electronic books. While, it is attracting more and more popular to use content strategies in videos, infographics or audio, such as podcasts.
The appearance of the Internet has made digital marketing and communication evolve brutally, facilitating the generation of content but increasing competitiveness.
For this reason, to put a strategy into practice in a company, it is essential to offer precious content: it must inform, instruct, entertain, make the reader dream and generate an emotion.
What is the goal of Content-Marketing?
The goal of doing or is to share this content to increase web traffic and, ultimately, sales for your business.
However, will work only to provide valuable information to your customers. A poor and unused content generation will not generate enough interest to retain your customers, make them subscribe to your newsletter or even make a new purchase.
Advantages of content-marketing
Most companies start with a blog to have their content platform. However, there are many advantages to generating content from your website.
It will help the SEO of your page. Having relevant content on your website will help you naturally rank for a wide range of relevant keywords. Also, the more indexed pages your website has in Google, the better. Once you know how to create a blog, remember that each new blog post is one more page that could appear in a customer search.
Google likes content that is updated regularly. Even posting something once a week is enough. Google rewards websites that regularly update because it means the website is up. And the same goes for customers: people enjoy coming back to websites that regularly post new things. So creating a blog as part of your strategy is an excellent idea.
You will have new content to share on social networks. As part of your social radio marketing plan, you can share links to your blog posts. Use your content to keep your social networks alive and generate more traffic to your website for free. It is the great advantage of relying on that. And the more content you create, the more you have to share. And don’t be afraid to share old posts. Even if they are a few weeks or even months old, they are still good. In addition, your customers can share your content with their followers, which will help you gain more visibility and visits to your online store.