As the second most populous state in the US, Texas is an attractive market for businesses of all sizes. But with nearly 30 million people living in the Lone Star State, advertising here can be a challenge. Here are eight things to know about advertising in Texas:

1. Population Size and Geographic Diversity Make Planning Important

With such a large and diverse population, businesses need to carefully consider their target audience when planning an advertising campaign in Texas. The state is home to both rural and urban areas, as well as a wide range of cultural groups.

This combination makes effective marketing and advertising essential to success in Texas. But in order to ensure your campaigns are successful, you’ll need to put in the research to identify your target market and understand what motivates them.

2. There Are Several Major Media Markets in Texas

Texas is home to several large media markets, including Dallas-Fort Worth, Houston, San Antonio, and Austin. This means that businesses have a wide range of options when it comes to choosing where to place their advertising.

And given the fact that each market has its own unique culture and demographics, you can potentially reach a whole new audience by placing your ads in multiple markets.

That said, it’s still important to tailor your advertising to each market, as what works in Dallas-Fort Worth might not work in Houston.

3. Outdoor Advertising Is Popular in Texas

Due to the large size of the state, outdoor advertising, such as billboards in Austin, is a popular choice for businesses advertising in Texas. Outdoor advertising allows businesses to reach a large audience with their message but with minimal effort.

Billboards have proven to be an effective form of advertising, ensuring that your message is seen by a large number of people and not just your target audience. Thanks to this marketing choice, you stand to attract new customers from all over Texas, which can prove to be huge for your business’s bottom line.

4. Advertising on the Radio Is Also Popular

Radio advertising is another popular choice for businesses in Texas. This is due to the fact that radio reaches a wide audience and is relatively affordable. Additionally, radio advertising allows businesses to target specific demographics, such as Hispanics or African Americans.

This is a great way to reach a mixed market and ensure that your advertising campaign is successful. Please note, however, that you may not be able to focus on your target market this way.

Of course, that’s not necessarily a bad thing, as you can still reach a large number of people with your message and potentially gain new clients.

5. Television Advertising Is Effective but Expensive

Few can argue that television advertising is effective. But given the high cost of placing ads on television, it’s not always an option for small businesses.

However, if you have the budget, television advertising is a great way to reach a large audience and generate buzz for your business. Additionally, TV ads allow you to target specific markets, such as women or families.

6. Print Advertising Is Still Effective

In the age of digital media, it’s easy to forget about print advertising. But print ads, such as those in magazines or newspapers, can still be an incredibly effective way to reach your target market.

Print ads allow you to target a specific market or demographic with your message. And, if done well, a print ad can be quite memorable, ensuring that your message sticks with your target audience.

7. Direct Mail Advertising Can Be Effective

Direct mail advertising, such as coupons or flyers, can be a great way to reach your target market. This is especially true if you’re targeting a specific geographic area, such as a neighborhood or city.

What’s more, direct mail advertising allows you to be very specific with your message and target a specific market. Direct mail is also relatively affordable, making it a good option for small businesses.

8. Online Advertising Is a Must

Online advertising is one of the most effective ways to reach a wide audience. This is due to the fact that more people than ever are spending time online. Plus, online advertising lets you get creative with your message.

You can target a specific market or a general market—the versatility is endless. Moreover, there are a number of different online advertising options, such as Google AdWords or Facebook Ads. And best of all, you can track the success of your online advertising campaign, ensuring that you’re getting the most bang for your buck.


As you can see, there are a number of different advertising options available to businesses in Texas. And with the right approach, you can reach your desired market, generate new leads, and potentially boost your bottom line!