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7 Objectives Of Digital Marketing
1. SEO Marketing
Search engine optimization (SEO) (term in the glossary that we share with you later) is one of the most important tools of digital marketing.
When you carry out an Search engine optimization strategy, you will be optimizing your online content to make it look in the top rank of search engines, without having to pay for it. Doing so guarantees that you will position yourself among the first options of your target audience when they search for something related to your product or service.
It is not an easy task and it is 1 of the types of digital marketing that requires a lot of tenacity and patience. Search engines tend to change their parameters constantly. Keep in mind that ranking results is based on 3 main factors: quality, relevance, and authority.
This means that all the content you create must be related, provide a satisfactory experience to users from a suitable design for web pages, So that they and other information portals can consider you as a dependable source of info.
Concentrating on this digital marketing plan brings with it an unmatched advantage: traffic to your website.
2. Email marketing
79% of B2B marketers find e-mail marketing the most effective distribution network for their demand group efforts. With it you can achieve an reliable connection with the people who continue to prefer your company.
By definition, email marketing is a strategy to promote a company’s products and services. It helps you educate your audience on the value of your brand; you can keep them knowledgeable about the news of your services and thus have a presence in their day to day.
E-mail marketing can be used for a variety of purposes, for example: relationship building, brand awareness building, content promotion, lead and prospect creation, product marketing, and prospect nurturing.
3. Content Marketing
A study approved out by We Are Content highlights that 77% of their respondents believe that content marketing improves engagement levels and 72% of them also affirm that it is an ideal strategy to generate mains.
Content-marketing is a digital-marketing tactic that focuses on the formation, publication and distribution of relevant content to the target audience, in order to non-intrusively engage them and convert them into customers.
These type of digital marketing often consists of social media, visual content, infographics, blogs, or premium content (for example, eBooks or webinars). Its purpose is simple: it provides information and solves problems through high-quality and useful content.
Its key benefits include consistently and cost-effectively generating leads compared to other types of digital marketing campaigns, increasing brand awareness, and creating a comprehensive inbound marketing strategy.
4. Influencer Marketing
Data from the Influencer Marketing Hub indicates that close to 40% of Twitter users say they have made a purchase as a direct result of an influencer’s tweet.
Probably, more than once you have seen content from an influencer in which he indorses products and facilities. You may even have already acquired something thanks to their recommendation.
Influencer marketing has grown rapidly due to changes in the way people communicate and the relationship they have with their preferred brands. In addition, the growing cynicism towards advertisements has led many companies to look for new ways to connect with their audience, in a more real, reliable and close way.
Influencer promotion has the advantage of a good level of reach, interaction and specialist in social networks.
5. Social Media Marketing
Almost 60% of the world population uses social media. And although social networks are not somewhat new today, the incursion of new platforms, such as TikTok, allows them to be considered as a space in which digital marketing strategies are essential for companies.
It is essential that to get the most out of social networks, you know where your audience spends the most time. In this way your marketing efforts will be rewarded.
Popular social media platforms include Instagram, Facebook, Twitter, TikTok, Pinterest, and LinkedIn.
6. Inbound marketing
This methodology adds different types of marketing, strategies, tools and channels to attract an audience based on relevant content and valuable solutions for people. Instead of going in search of potential customers with massive campaigns, this type of digital marketing seeks to get people to come to your brand for themselves.
7. Conversational Marketing
It is based on using different channels that promote and ensure a genuine conversation with users and customers, in such a way that useful information is collected to feed some campaigns and that, through these channels, a solution can be provided to people.
Conversational marketing rescues the way humans physically interact to have a relationship on the same level in digital environments. SEO Digital Marketing Write for Us
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